Jonathan Lipps: Backlight

I helped to start (with Brad Wolfe) this company designed to bring creativity and inspiration to online engagement. We encouraged people to add their own creations to the community; along with each creation was its "backlight", i.e., the story of what inspired that creation. We built an amazing community of people and a library of inspiring content. We were also a part of the 2008 fbFund REV accelerator class.